Redesign Corporate Identity Guna Peningkatan Image Perusahaan Pada PT Yugi Indonesia

Corporate identity, corporate branding and corporate marketing

Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining. This is because the fog has, unwittingly, led to the emergence of rich disciplinary, philosophical as well as `̀ national’’, schools of thought. In their composite, these approaches have the potential to fo...

Expressing Identity and Shaping Image: The Relationship Between Corporate Mission and Corporate Sponsorship

Despite the popularity of sponsorship-linked marketing programs, we know little about how firms form sponsorship policies. This article describes a corporate identitysponsorship policy link and offers empirical support for it via a mixed method research design. Content analysis of 146 Fortune 500 companies’ online sponsorship policies and mission statements is followed by cluster, factor and mu...

The Corporate Secret Identity

State-Owned Enterprises and Corporate Governance Strength: Evidence from Indonesia

Background: This study investigates whether state-owned enterprises (SOEs) in Indonesia implement stronger corporate governance than do non-SOEs. It can be argued that as a large dedicated institutional investor, the Indonesian government has an incentive to strengthen corporate governance in SOEs and possesses the ability to bear the cost of implementing stronger governance. Research Methods: ...

Ascites Incidence in Broilers

Gejala umum terjadinya sindrom ascites pada ayam broiler adalah berupa akumulasi cairan yang berlebihan di rongga peritoneal yang menyebabkan peningkatan tekanan pembuluh arteri pulmoner. Kondisi ini dapat menyebabkan kematian akibat kurangnya suplai oksigen untuk kebutuhan metabolis tubuh. Angka kematian akibat Ascites pada ayam broiler adalah sebesar 5%. Sindrom ascites dapat dicegah dengan m...